What do you get when a football giant and a basketball legend join forces? A game-changing deal that’s making headlines again. But not many would have imagined that it would be the $4.6 billion soccer powerhouse Paris Saint-Germain and Michael Jordan joining forces one day. Despite the deal having been around since 2018, not many fans know what the details exactly are. Or if MJ is now a minority owner of PSG.
To cut to the chase, no, Michael Jordan does not own any part of PSG. The rumor that he’s a co-owner likely comes from his larger-than-life persona and his ownership of the Charlotte Hornets, which makes fans wonder if he’s taken a stake in a football giant too.
However, he still benefits from the club. Thanks to PSG and Jordan Brand joining forces on September 13, 2018. The collaboration wasn’t just another branding effort—it was hailed as a ground-breaking agreement uniting two powerhouses of sport and As per PSG’s official site, Michael Jordan himself pointed out that PSG and Jordan share a “distinct position in sport and style,” calling it a “natural fit” aimed at bringing together two passionate communities—with the Jumpman logo right on the jersey. Now, when two such giants join forces, it only makes it more intriguing to know the details of the deal.
A closer look at the contract structure and financial terms of Michael Jordan’s deal with PSG
When Michael Jordan’s iconic Jumpman logo landed on Paris Saint-Germain’s Champions League kits, it wasn’t just a fashion statement—it was a game-changing business move. Under this unique setup, Jordan Brand stepped in as PSG’s exclusive football apparel partner for European matches. This exclusive partnership kicked off with the 2018–19 season and ran through 2020–21, showcasing the Jumpman logo prominently on their UEFA Champions League kits and related gear.
Now, here’s where things get interesting. According to reports, Jordan Brand put down around €200 million (Approx $226.95 million) for that initial three-year stretch. On top of that, they shelled out an extra €67 million (close to $7.6 million) to keep the partnership going for a fourth season in 2021–22, as noted by Sports Business Research. For context, a sports business analyst had earlier pegged the value of the deal at roughly $23M per season.
